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Melbourne, Victoria, Australia

Tuesday, 17 April 2012

New Lady in town- Charlotte

Autumn Bouquet

Ladies, Meet Charlotte; a groundbreaking new Australian fashion label which just released their new collection of silk scarves.The brand is a product of the expertise of Tom Keel, a specialist in lace and embroidery. Twenty years working with textiles has made Tom appreciative of delicate fabrics and prompted his decision to start a chic fashion label. “Charlotte selects pure, naturally created yarns to produce handmade scarfwear of the finest quality, with intricate attention to detail and design.”

 Charlotte if not just the brand’s name, it is also the name of Tom’s daughter; who assists in the design process and selects the best scarves to put forward in the collection. Descending from a Swiss tradition of embroidery, Charlotte herself is a natural with colours; the fourth generation textile fan and colourist has a keen eye for dye, always knowing how to place a particular palette.

Made from all-natural fibre, Charlotte scarves provide an elegant way to add an effortless touch of style to any outfit. The transeasonal accessory can be worn throughout the year as it offers warmth in the cooler months but also allows skin to breathe in the warmer months. “Our gorgeous natural product results from thousands of hard working silkworms creating a desirable fibre of totally unique quality,” Tom explains of the luxurious quality of the brand.

The year round styles are representative of the changing seasons through its palette of colours. The artisan method used to create and dye every item gives each silk scarf a stunning designer effect to compliment both day and evening wear. The latest collection showcases a diverse range of colours and styles, including the ‘Parisian’ design that mimics the shimmering midnight blue of the ocean; the lemon ‘Golden Fields’ scarf that brings a welcome touch of sunshine for the upcoming winter months; the playful earthy tones of the stunning ‘Cote Dázure’ which reflects the unique beauty of the French Riviera; and the stunning blood-red ‘Musey-Maree’ that will transport you to a land of whimsy and wonder.
Cote Dázure
Golden Fields

This luxurious fashion accessory is of such high quality that each scarf is also a keepsake, much like any woman’s favourite piece of jewellery. Every Charlotte scarf is sold in its own classically styled gift and storage box in order to preserve the beautiful creations. I definitely know what I will soon be treating myself to- a brand new Charlotte scarf!

Charlotte Gift Box

Charlotte scarves are available online at and in-store at
Design A Space locations around Melbourne:


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